Skip to main content

Studio archive · Case study

Smile

Creating a CBD website that makes you smile

Smile CBD ecommerce experience

The brief

Los Angeles based Smile was looking to launch their new CBD products within a competitive market with the simple idea of helping their customers smile more. To accomplish that, we aimed to design a playful and approachable digital shopping experience.

What we did

  • Website strategy and road mapping
  • Design and art direction
  • Solution architecture
  • JavaScript application development
  • Responsive web development & QA

“Waverly Lab executed a design for Smile which was overwhelmingly well received by our customers and media.”

David Jiang · CEO, Smile

01

Putting people first in the design

Smile brand photography and customer-centered product design
Smile ecommerce product experience

02

Subtle but well-positioned animations provide delight

Animation from the Smile ecommerce experience

Two audit slots at a time.

Start is usually within the week.

Book the audit