Scaling a media business past 600 clients

Presscart is a B2B media and publications business: 600+ clients, 2,500+ teams on the platform, and more than 6,000 articles shipped across 900+ publication relationships.

Its operations ran on human coordination: Slack, spreadsheets, chasing assets, chasing approvals, and a team that grew past 20 people. Scaling it taught us exactly what that costs, and where founder-led operations break.