Studio archive · Case study
Liquor Lab
Bringing the world's best cocktail experience online
The brief
New York–based Liquor Lab asked us to take their world-class cocktail classes online and build a new customer experience from scratch.
Visit liquorlab.comWhat we did
- Product strategy and road mapping
- Design and art direction
- Solution architecture
- JavaScript application development
- Responsive web development & QA
Outcomes
Reported in the original case study
$100K
In new online revenue generated
34K
New visitors
“Their responsiveness and attention to detail is unlike anyone we have worked with before, and their process from ideation to deployment is something that helps us succeed day after day.”
Owen Meyer · CEO, Liquor Lab
01
Translating the physical experience to digital
Every physical location is unique. The company partners with different artists to design each one. To create Liquor Lab's e-commerce site, we distilled the company down to its core elements, then created a digital design system to match the overall brand. Layouts and typography were inspired by the drinks and ingredients, while subtle motion mirrored the energy of an in-location experience.
02
Education-first content
Visiting a Liquor Lab location means an open conversation with a world-class bartender. The digital content strategy carried that high-touch service online: how-to videos explained techniques, detailed pages covered drinks and ingredients, bundles simplified shopping, and a cocktail assistant surfaced recipes from what a customer already had at home.
03
Loyalty
The experience encouraged customers to log in for better recommendations, faster checkout, and loyalty access. Customers could earn points by submitting drink photos, watching instruction videos, and completing trivia, then redeem those points for rewards ranging from branded goods to group trips.
